Currys partners with WelcoMe to enhance in-store accessibility for customers with disabilities.

Currys becomes the first tech retailer to partner with WelcoMe***, a platform with inclusivity at its heart, aimed to improve the shopping experience for customers with disabilities. The partnership launches in conjunction with Neurodiversity Celebration Week, which aims to bring about worldwide neurodiversity acceptance, equality and inclusion**

Date Published

16th April 2024

The trial will be piloted across twenty Currys stores around the Birmingham region, including: Solihull Retail Park. Our teams are briefed and ready to start welcoming customers who use the tool as of this month.

A purpose-built web-app, the platform works by allowing shoppers with a disability to register an in-person store visit, online. Through filling out a quick form indicating any specific disability related needs or information, and an estimated date/time of arrival, stores are then notified of the upcoming visit giving them the opportunity to prepare for and accommodate any specific requirements etc.

The tool also gives retail partners access to useful pointers and best practice techniques to help accommodate anybody, specific to certain disabilities.

As WelcoMe founder, Gavin Neate explains, “Currys is an ideal partner to encourage the engagement of disabled people. The staff we have worked with so far could not have been more excited to test out our platform and their excitement around its potential to support customers and staff alike has been truly inspiring.”

“When we see knowledgeable, disability confident staff members interact with their disabled customers and hear positive feedback from both, it gives us the most amazing feeling that our Tech 4 Good solution could change the world – and we’re proud that Currys are joining us on this journey.”

The project also builds on Currys' one-year-old ‘Quiet Hour’, whereby stores reduce noise, keep lights low, and make sure there are no flashing screens in store, every Monday to Friday until 11am.

Ainsley Sykes Head of Commercial Initiatives, Retail Design and Technology said “We have enjoyed a lot of success with our Quiet Hour initiative, which Currys leads the way operating every weekday, yet we wanted to do more.”

“We became aware that 60% of disabled customers could not find the information they wanted to about a product online, so giving disabled customers access to our stores to see, feel and try the product and speak to our expert colleagues is even more important. The WelcoMe platform will really support us in our promise to Help Everyone Enjoy Amazing Technology.”

WelcoMe is now also available across all sectors, including clients such as Northlink Ferries, Westminster City Council, Crowne Plaza Hotel, and Glasgow Science Centre.

Read the full news story here.

Latest Articles

  • Key garden tips for summer 2024

    Park News Celebrate the sun-soaked days and balmy evenings and embrace every opportunity to be outside with the latest summer collections...

  • Did someone say bank holiday?

    Park News 6 Hosting tips to be bank holiday ready. Give your friends garden envy with an Al Fresco update in time for the May bank...

  • Join our newsletter

    Receive the latest offers and news from your favourite stores by signing up to our newsletter today.